Hivemind Cheap Seats

Launched during the NFL season, Cheap Seats is a sports focused YouTube channel created by content creators, Hivemind, to explore football through a cultural lens. Contributed to early brand development by shaping visual and tonal direction based on evolving content trends. Supported content planning through ongoing research and weekly recaps that informed episode structure and storylines. Helped bridge creative concepts with production output during the channel’s foundational growth phase, culminating in over two million views in its first season.