Kith x Barbie

In collaboration with Mattel, Kith reimagined the iconic Barbie with a fresh take that blended collectible culture, personal styling, and community engagement. Contributed to execution across licensing, brand deliverables, and activation planning in partnership with the marketing team. Helped coordinate a multi-day in store consumer competition where participants styled miniature Kith womenswear on Barbie dolls, with the winning look produced as the official Kith Barbie. Supported production, content capture, and recruitment of fashion stylist judges, along with gifting and press outreach throughout the campaign.