Kith x Versace

Kith partnered with iconic fashion house Versace to reimagine streetwear luxury through a capsule collection that blended bold branding, Italian heritage, and New York energy. The campaign spanned editorial, retail, and PR touchpoints with global visibility. Supported the launch across brand activations, localized marketing, and on-set production. Helped coordinate major editorial shoots featuring Bella Hadid and Lucky Blue Smith, managing talent negotiations and photography logistics. Led community facing marketing efforts in collaboration with New York institutions, and supported global PR, VIP gifting, and press coverage to ensure consistency across every moment.