Rich Paul x New Balance

Rich Paul’s debut collaboration with New Balance marked a first of its kind partnership between the brand and a sports agent, combining personal storytelling with a lifestyle driven product release. Led creative and operational execution from concept through launch, partnering with Rich Paul and New Balance across product direction, color development, and sample review. Oversaw campaign planning, gifting strategy, and brand communications, while managing production timelines and on-set execution for photography and video. Supported marketing rollout across retail and social channels, including a high impact activation in Cleveland and full press coordination at launch.