Kith x Estée Lauder

Kith partnered with Estée Lauder to create a limited edition beauty kit that blended legacy and lifestyle, reintroducing the brand’s original logo and curating a selection of signature products through a modern lens. Oversaw cross functional execution across creative, product, and brand teams. Managed coordination between internal design and Estée Lauder on product curation, shade selection, and packaging development. Led PR and gifting strategy, and supported content creation through editorial and e-commerce shoots, in store activations, and an International Women’s Day influencer event. Provided on-site production support and ensured alignment across all brand elements.